| How to Spot
Problems with your Account Your relationship with your financial advisor
is a two way street. It can only succeed if information is freely and frequently exchanged
between both parties. This starts out with good telephone communications. After your
initial meeting most of your subsequent conversations with your financial advisor will be
on the telephone. Bearing in mind your broker has numerous clients and cannot respond to
each call every day, you should expect a return call within a reasonable time. And if your
call pertains to a pending trade, you should receive a return call immediately.
A sign of trouble is the string of un-returned phone calls. There may
be a number of reasons for this, none of them particularly beneficial
to the client. Unreturned phone calls either means a broker
is not in the office, has too many clients, can not be bothered
or is simply embarrassed or unwilling to address a problem in
the account. Under any circumstance it is your right to have
a new broker assigned to the account, or have the account transferred.
When looking at the monthly statements make sure you do not find any unauthorized
trades, or unauthorized changes to your portfolio. Any unauthorized transactions should be
brought to the attention of the branch manager immediately. Also be mindful of an increase
in trade recommendations made by your broker. For example, if you typically make one trade
a month, and have been making three or four for the last two months at the bequest of your
broker, take a step back and ask why the increased activity, and what are the costs of
this increased activity. Not only is it more expensive, increased transaction activity
could be a sign of excessive trading or churning.
Another area for concern is when your trade confirmations are marked incorrectly. At
the time you open your account you should ask your broker to explain to you the difference
between solicited and unsolicited transactions, and how they are marked on the trade
conformation. An unsolicited transaction is one you approached the broker to make. It is
typically noted by the marking of Unsolicited, or perhaps a Capital letter "U"
on the confirmation. Incorrect tickets should be brought to the managers attention
immediately.
Another problem area is when you notice the values on your account statement are
declining and the broker tells you the monthly statements do not reflect the true value of
the account. Although technically true because values fluctuate all day every day, you
should have a means to value the positions in your account at any time. And, if
fluctuating values concern you, you probably should not be invested in that particular
security.
Lastly, if your broker asks you to change strategy in the account or go with a more
aggressive approach, make sure you know all the risks. New strategies usually means a new
stock offering the firm is taking to market. New issues can provide a quick boost in value
to your portfolio, but most studies have shown that new issues usually return to earth
within a year after coming out, The only one who is guaranteed to win in a hot issue is
the broker who makes the sale. New strategies can also mean the broker has discovered a
new industry or a new type of product to sell that pays bigger commissions. Be wary.
Before you commit to something new, make sure you have all the facts, and satisfy yourself
that you understand all the risks.
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